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Checklist for Maximizing Rental Income

Posted by HH360 on March 8, 2022

Pictures and video are the first things people look at when considering a vacation property, and the #1 reason they decide to choose a home – or not.

  • Use a professional photographer and/or videographer with a great deal of experience in architectural imaging.
  • Make sure the space is clean, staged and the décor is perfect!
  • Get outdoor pictures of your home at twilight all lit up with warm, welcoming light.
  • Record a video tour with audio description.

Out of all the rooms in your home some of the most important to update are your kitchen and bathrooms.

  • Potential renters assume if your kitchen and baths are not updated than neither is any other part of your home.
  • Prioritize improvements by updating kitchen first.
  • Next upgrade master bath, and other baths from there.
  • Have an Interior Designer guide and assist you.
  • Use stainless steel appliances.
  • Use granite or similar level of quality for countertops.
  • Consider plus-ups such as islands with seating for dining, custom cabinetry, gas stoves, and wine refrigerators.

SUPER INSIDER TIP: A good rule of thumb is to invest approximately 10% of yearly revenue to keep everything up-to-date and maintained at a quality level.

The best guests in the world are repeat guests!

  • Offer your guests some token of your appreciation.
  • Consider giving guests personalized gift baskets.
  • Another good gift is something with the name of your house engraved on it such as Tervis tumblers, or dish towels. This serves as a reminder throughout the year of the wonderful times they had at your home.

Keeping décor such as bedding,
art and tableware more up-to-date can be a game changer.

  • Make sure home furnishings are not worn or old looking.
  • Even out-of-style decor and furnishings can be a deal breaker for some guests.
  • You don’t need to go out and buy new things every season year after year, just make sure things reflect current styles and trends.

Actively pursue good reviews.

  • Good reviews are right up there with quality photography when it comes to the decision making process of the potential home renter.
  • Encourage your property management company to proactively seek out and request positive reviews from your guests using state-of-the-art technology.
  • If your property management firm won’t do that for you, call us because we absolutely will!

The grass is indeed greener –
especially when it comes to revenue.

  • Well-maintained landscaping can play a big role in curb appeal.
  • Make sure if you have a lawn that it’s watered enough and kept well trimmed.
  • Keep all bushes and trees pruned.
  • Utilize a variety of flowering plants that bloom at different times throughout the year to help keep the property colorful and beautiful.

Know your neighbors. After all, they are your competition.

  • When you can, go see what other neighboring properties or units look like on the interior and exterior.
  • Find out what their upgrades are, and what type of décor and interior design trends they’re employing.

Place your home and trust in
Hilton Head’s finest property portfolio.

Our focus is on creating the highest level of success for our owners. From maximizing rental potential or providing firstclass service with a personal flair for you and your property, nobody matches our 33 years of experience or our premier portfolio of nearly 400 exclusive Hilton Head Island homes. Our team is made up of all locals with over 150 years of combined experience. We understand the island; its nuances, values and unique guest opportunities. So the most important thing to check off on your revenue-maximizing list is to…

Call our Director of Marketing,
Ann Maloney, today at 843.686.6100!


Hilton Head Luxury Home & Villa Rentals

843.686.6100 | |
42 New Orleans Road, Suite 102 | Hilton Head Island, SC 29928

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